Buyer intent data identifies companies that are currently in the buying cycle

… and in many cases, ready to make a purchase decision within the next year, 6 months, 3 months and even 30 days.

The Intent DataCloud platform offers intelligent B2B buyer intent data, and all of our intent data analytics are derived internally from content syndication, demand generation campaigns, web analytics, email marketing metrics, landing page analytics and Social Listening, among other channels.

The prospect of utilizing B2B intent data grows in popularity almost daily. Intent DataCloud analyzes the content consumption of tens of thousands of B2B companies – and their employees – in an effort to determine when there is active demand for specific types of products, business services and technology solutions. In other words, our intent analytics give our customers insight into which companies are likely in the buying cycle for specific types of products and services… The products and services that they are selling.

Our back-end analytics engine is based on organizational content consumption, such as white paper downloads, asset and webinar registrations, website and landing page analytics, dedicated email marketing promotions, and social listening. In a nutshell, the intent data records housed within our platform can predict “your future customers” before they are even aware that they’re actively looking to buy. Check out our full list of b2b intent data topics here to see if Intent DataCloud can help your company.