The Intent DataCloud Scoring Scale
(1) Intent Data & Synthesized Intent Data Scoring
An explanation of the numeric scale used to formulate B2B intent data scoring.
Our standard “Intent Data Score” and “Synthesized Intent Data Score” ratings are based on a numeric system, ranging from 9 (highest level of intent) to 5 (lowest level of intent):
Score Description
5 Lowest-Level Intent: At least one interaction across related content.
6 Low-Level Intent: Same as above (5), but with +3 interactions across related content.
7 Mid-Level Intent: Same as above (6), but interactions have also been logged from multiple employees within the given company.
8 High-Level Intent: Same as above (7), but with even more interaction from more independent employees within the given company
———————- and/or a minimum “Buying Temperature” score of Level 3 (see below).
9 Highest-Level Intent: Same as above (8), but with the highest level of interaction from more independent employees within the
———————– given company and/or a higher a “Buying Temperature” score of Level 1 or Level 2 (see below).
(2) Company Buying Temperature Ratings
An explanation of the “Buying Temperature” score assigned to intent data company records.
The “Buying Temperature” rating is a score based on a four-tiered system. Where available, these scores are determined by responses to customer qualifier questions asked in the commission of BANT, HQL and SQL demand generation an content syndication campaigns. Scores range from Level 1 (highest buyer intent) to Level 4 (lowest buyer intent):
Score Description
Level 4 This low-level buying temperature score represents intent analytics indicators that are typical of companies having
——— —————— (1) no budget in place, (2) no plans for a budget, (3) unknown budget amounts, (4) an unknown purchase timeframe,
——- ——————– and/or, (5) a purchase timeframe of greater than 12 months for the associated intent topic(s).
Level 3 This mid-level buying temperature score represents intent analytics indicators typical of companies that have indicated either
——– ——————- (1) they have requested budget, (2) they are in the process of getting a budget approved, and/or, (3) they have a purchase
——— —————— timeframe within the range of 6-12 months for the associated intent topic(s).
Level 2 This high-level buying temperature score represents intent analytics indicators typical of companies that have indicated either
—— ——————— (1) they have a budget already approved, and/or, (2) they have a purchase timeframe within the range of 3-6 months
——– ——————- for the associated intent topic(s).
Level 1 This highest-level score represents intent analytics indicators typical of companies that have indicated either (1) they have a
——– ——————- budget already approved, and/or, (2) they have a purchase timeframe within the range of 30 days for the associated
——– ——————- intent topic(s).
Step 4 – Why (we think) Intent DataCloud is WAY better than the competitors >>
* Please note that the intent data scoring mechanisms and scoring guidelines represented in this document are based on a combination of internal data records and a proprietary data analytics model. These claims have no direct association with the company(s) and/or account(s) records provided by our B2B intent data platform and/or our B2B intent data company lists or our appended B2B contact data lists. Internal processes and analytics are utilized to identify the appropriate scoring mechanisms and scoring guidelines as outlined above. Projections made about company intent are never in any way “certain” or otherwise guaranteed to be accurate, and they are based solely on our input data and predictive analytics modeling.